Officials said the rebranding coincides with a $15 million reinvestment in the property. Property upgrades planned for the rebranded casino include a new state-of-the-art permanent sports book, a new signature restaurant and an online casino to complement the brick-and-mortar operation. The change in name comes just a few years after SugarHouse Casino completed a $164 million expansion in 2016. Creating a unified brand is another example of how we’re anticipating and responding to the competitive market for gaming.” “Keeping pace with the changing landscape has been paramount to our success.
“Gaming in Pennsylvania has evolved tremendously,” said Greg Carlin, CEO of SugarHouse Casino and Rush Street Gaming. The decision comes as the ownership group looks to unify its sports betting and online gaming under one brand and platform. SugarHouse Casino will soon have a new name after nearly a decade of operation near the Delaware River waterfront in Fishtown.īeginning this fall, the casino will be rebranded as Rivers Casino Philadelphia, bringing the location in line with its sister casinos in Pittsburgh Des Plaines, Illinois and Schenectady, New York.
